ROMBIA

About us

Consultants who also build.

We're not an agency that installs standalone tools, nor a consultancy that delivers reports nobody uses. We get into your business, understand how it works, streamline what's needed and build the systems that make it work better.

LEADERSHIP

A team led by those who listen and those who design.

Joel Luna, co-founder of ROMBIA

Joel Luna

Co-founder · Commercial and Client Director

He leads the relationship with each company from the very first conversation. His team makes sure we understand the business before changing anything and that every project delivers on its promises.

Carla Peñalver, co-founder of ROMBIA

Carla Peñalver

Co-founder · Solutions Director

She leads the design, architecture and implementation of every system. Her team turns each company’s assessment into processes that work in production.

THE TEAM

A team organised for every stage of your project.

Each area has a clear role. No project depends on just one person.

Process consulting

Maps how your business operates today, identifies where time is lost and defines what is worth automating.

Automation and AI engineering

Builds the integrations, workflows and AI agents connected to your existing tools.

Project management

Your single point of contact throughout implementation. Coordinates timelines, deliverables and validations.

Support and maintenance

Monitors, fixes and evolves the system once it is in production.

Every project has an assigned team with a project lead, technical specialists and ongoing support.

Our story

How we got here

Our team started out automating tasks. We learned that what matters is not the tool, but truly understanding the process before touching it.

2024

The origin

We were working inside SMEs, and that's where we started to see the real pains: capable teams keen to grow who lost hours every day on tasks that added no value. The tools to solve it existed. Nobody was implementing them.

2025

The most important lesson

Our first implementations taught us the rule behind everything we do: automating chaos only creates more chaos. First understand and organise the process; then automate it. Over 45 automated processes and more than 780 hours returned to our clients' teams.

2026

ROMBIA is born

We made that lesson our way of working: process consulting first, implementation afterwards. A method that starts with an audit, organises what's needed and builds AI systems connected across the business. From Catalonia, for companies throughout Spain. Today, we’ve analysed more than 50 businesses and work day to day with more than 10.

Our philosophy

Everything works better when it's connected.

A business doesn't improve simply by adding more technology, hiring more people or automating tasks.

True transformation happens when strategy, processes, technology and people work towards the same goal.

At ROMBIA, our team connects these four pillars and uses artificial intelligence to strengthen how they work together.

What drives us

Mission, vision and values

Mission

Our team removes tedious, repetitive tasks so business teams can spend more time on what truly matters: their customers.

Vision

A market where a company's size doesn't determine its ability to run well. SMEs with clear processes, up-to-date information and teams focused on work that adds value.

Understand before automating

We organise the process before building anything.

Clarity over complexity

We explain everything without jargon.

We implement, not just recommend

We deliver working systems, not reports.

Measurable impact

Every project has goals and metrics defined from the start.

Consistency over motivation

Results come from systems that work every day, not occasional bursts of effort.

Close to the client

Direct contact with our team and a project lead who knows your business.

Why ROMBIA

The best of a consultancy and of a technical team, in one

The market is full of consultancies that deliver reports and agencies that install tools without understanding the business. Our team combines process consulting, technical solutions and project management to understand, build and support you.

ROMBIA

  • Analyses how your business works
  • Streamlines and documents processes
  • Implements the systems
  • Adapted to your real operations
  • Support after deliveryA dedicated team: a project lead, technical specialists and ongoing support.
  • Time to see resultsFirst results in 60 days
  • Fixed scope and price from the start

Traditional consultancy

  • Analyses how your business works
  • Streamlines and documents processes
  • Implements the systems
  • Adapted to your real operationsPartial
  • Support after delivery
  • Time to see results6-12 months
  • Fixed scope and price from the start

Automation agency

  • Analyses how your business works
  • Streamlines and documents processes
  • Implements the systems
  • Adapted to your real operations
  • Support after deliveryPartial
  • Time to see resultsVariable
  • Fixed scope and price from the start

From Catalonia

We're based in Catalonia.

For the whole of Spain

We work with companies anywhere in Spain.

In person or remote

Sessions adapt to what your team needs.

Let's talk

Are manual processes holding your business back?

In a free session we analyse how your team works and tell you what to improve, in what order and what impact to expect.